It all starts with building a brand which tells a consistent story, that keeps fans connected with the artist and their music.
By being present on all platforms and channels constantly, and keep delivering high quality content, artists will get noticed and are able to grow their brand.
At Wide Awake we constantly monitor performance data on all channels. If something sparks, we get notified. So we can analyze and discuss to see if we can amplify the flame.
We double down on our winners, and push harder when it’s needed. To make sure that when something stands out, you won’t miss out.
If something sparks, we try to look from the other perspective. The side of the fan or the potential new follower. How can they be reached, how do they want to be served and what content do they like to hear more?
It starts with discussing with our social partners, the DSPs, radio promoters and local PR agencies. They are the ones with the boots on the ground.
We like to have their honest feedback about what’s going on. The good news, but also the area’s that need improvement. So we can see the overall picture and adapt to make a powerful marketing plan.
We are creating strategies for every specific market, target group and territory. Because the average fan doesn’t exist anymore. And everyone expects a tailor made approach.
Join the most pro-active record label in the industry.
